GPC: IDENTITY AND BRANDING CONCEPT
garfield-conservatory.org

This is the conceptual creation of the Garfield Park Conservatory Identity. The logo and its organic shapes reflect the nature of the Conservatory. There is a working relationship between the contemporary aspects and the long standing history of the famous green house in Chicago that I wanted to reflect in the imagery. I used hand drawn scientific illustrations of plant life in the poster and in the style guide to promote the beauty and natural qualities at GPC.